Zyrtec
Category
Social Content, TV / Video
CHALLENGE
We needed to build Zyrtec’s social following and increase brand affinity. We engaged their social community by asking friends of allergy sufferers to shed a light on their kinda gross behavior. Stage a Zyrtec #Muddlevention with an array of shareable gifs, posts, videos and vines (back when vines were a thing).
RESULTS
Our social campaign added 5000+ new facebook followers, increased our twitter following 40% and achieved over 450,000 engagements.
SOCIAL POSTS
GIPHY
SOCIAL POSTS: VIDEO
CASE STUDY
Team
- GCD: Howard Lenn
- CD: Winnie Chang
- ACD: Amy Su
- ACD / Writers: Lesley Coleman, Emily Frankfurt
- Illustrator: Andrew Bannecker
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