Hartz
Category
Agency
Cutwater
I lead creative for paid social across multiple Hartz brands and monthly organic social for @hartzpets.
Recognizing that people on social media get turned off by traditional ads, our paid social campaigns were designed to entertain as much as they sell.
For organic social, I work closely with the Social Strategist in developing monthly content calendars that balance trend-driven moments, product-focused messaging (done in engaging ways), and ideas rooted in Hartz’s core brand platform of “Unconditional Love”.
OINKIES
After going through a rebrand, Oinkies wanted to increase awareness in an extremely crowded category. We needed to capture people’s attention by highlighting how these treats are full of real, meaty ingredients.
Seeing as our feeds are filled with cute pets and home chefs, we decided to make the pets, the chefs. Oinkies is the real meaty treat your dog would make.
COMFITABLES
From dog treats to dog diapers…there’s a stigma around dogs wearing diapers, despite incontinence being a common reason pets are returned to shelters. We set out to break that perception by normalizing diapers as a source of freedom and relief for both owners and dogs. It’s a solution that can literally save lives. We did this by leaning into a universal truth we can all relate to: we all have a pee face.
Team
- CCO: Chuck McBride
- Creative Director: Amy Su
- Co-CD / Comfitables: Teddy Miller
- Art Director: Emma Shepler
- Copywriter: Mike Ennen
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