CHALLENGE

More competitors are coming into the squeeze up cat treat space and Delectables needed to maintain their position as the leader. We were tasked to build their social presence with a campaign that would engage audiences and feel truly organic to the platform.

Our IG & TikTok specific campaign “When they want a Squeeze Up, you’ll know” was based off of the insight that cats can’t resist this lickable treat, and parents love the bonding time. We reached out to real cat owners and had them capture what their cat would do for a Squeeze Up.

RESULTS

The campaign is still live but initial results show significant increases in both CTR and engagement.