Amy Su

I’m a Creative Director at Cutwater, a San Francisco ad agency, with 15+ years of experience across agency and in-house teams, including Meta.

For the past decade, I’ve led creative teams and developed integrated campaigns across technology, financial services, consumer brands and wellness. I’m a collaborative, hands-on leader committed to creating breakthrough, strategic work that’s both effective and beautifully executed.

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Doer
Thinker
Talker

About me

• I believe how the work is presented, is just as important as the work itself.
• I feel that stronger ideas can come from constructive debate. I welcome being challenged just as much as I challenge others.
• I think creative leadership is about helping other people do their best work.
• I care deeply about the work without letting ego get in the way.
• I believe craft is crucial, but it’s more impactful when rooted in a big idea.
• I feel the strongest creative solves a business problem AND makes people feel something.

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Brands

In-house

Agency