I’m a Creative Director with 15+ years of experience across agency and in-house teams, including Meta.
For the past decade, I’ve led creative teams and developed integrated campaigns for a wide range of brands across a wide range of channels. I’m a collaborative, hands-on leader committed to creating breakthrough, strategic work that’s both effective and beautifully executed.
amyjsu@gmail.com
• I believe how the work is presented, is just as important as the work itself. Storytelling begins with the slides and conversation leading up to the creative idea, not just the idea itself.
• I feel that stronger ideas can come from constructive debate. I welcome being challenged just as much as I challenge others.
• I think creative leadership is about helping other people do their best work.
• I care deeply about the work without letting ego get in the way.
• I believe craft is crucial, but it’s more impactful when rooted in a big idea.
• I prefer to spend less time talking at people and more time listening.
• I believe the strongest creative solves a business problem AND makes people feel something.
