EXPERIENCE

Strategic creative leader with 15+ years of experience across in-house and agency roles. 
As Creative Director at Cutwater, I lead the creative day-to-day for multiple clients, delivering full-funnel campaigns from brand awareness to performance marketing.

CREATIVE DIRECTOR
Cutwater Ad Agency | San Francisco | 2023-Present
• Lead the creative process from concept to execution for integrated campaigns across video, social, print, experiential, and digital, ensuring high-quality craft every step of the way.
• Deliver high-performing, on-strategy campaigns across platforms.
• Stay current with evolving creative technologies, specifically AI-powered tools, to efficiently and effectively bring concepts to life across both static and motion content
• Guide and mentor a team of up to seven creatives, fostering growth and collaboration.
• Drive new business growth through pitch development and presentations.

CONTRACT CREATIVE LEAD / Art & Design
Meta | Remote | 2021-2022
Small Business Marketing, Central Economic Impact Team
• Served as the global design consultant for campaigns supporting diverse-owned small businesses (#BuyBlack Friday, Make It With Pride).
• Developed brand guidelines and digital assets for social, email, and landing pages.
• Collaborated with cross-functional teams and guided external agencies to ensure creative is on-brand.

FREELANCE CREATIVE / Art & Design
215 McCann, Special US | Remote | 2019-2021
• At 215 McCann (6+ months), worked on two LinkedIn campaign initiatives and influencer-driven content.
• At Special Group (7+ months), owned the national OOH portion of the Uber Eats campaign and developed promotional campaigns for retail partnerships.

CREATIVE DIRECTOR
Dimassimo Goldstein | New York City | 2015-2019
• Led performance-driven creative for Shutterstock, WeightWatchers, Bronx Zoo, and Affinity Federal Credit Union.
• Oversaw the full campaign lifecycle, from strategy through production, achieving KPIs across digital and offline channels.
• Managed and inspired multiple junior teams to produce their best work. The Shutterstock campaign earned industry recognition and press.

ACD / SR. ART DIRECTOR
J. Walter Thompson | New York City | 2013-2015
• Conceptualized and executed social and offline deliverables for clients including Zyrtec, Tylenol, Lean Cuisine, and Stouffer’s, delivering cohesive, cross-platform creative.

EARLIER EXPERIENCE
Sr. Art Director, Art Director, and Jr. Art Director roles at leading agencies including McGarry Bowen, Digitas, FCB, and Havas. Also previously worked as a Media Planner at Starcom Mediavest Group before becoming a creative. Ask me how I made the switch.