Few people know there’s an alternative to banking with the fat cats. Affinity is a Federal Credit Union with all the benefits of a bank without the bank. To demonstrate this, we conducted an experiment that took an unexpected turn. The project included TV, social video and landing page design.
We captured extra footage for bonus videos on the landing page including our real people cast getting the chance to fight back. They truly didn’t know they were going to get creamed by dodgeballs in the spot.