Sweet Loren’s

Agency

Cutwater

Better-for-you cookies are often expected to compromise on taste. But not Sweet Loren’s. They’re so delicious, they might just make you blurt out an expletive.

Designed to stand apart from a category dominated by nostalgic brands like Pillsbury and Nestlé, the campaign embraced a bold, modern tone that felt uniquely Sweet Loren’s.

Results: Performance metrics available upon request.

PRESS
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:06 PAID SOCIAL

Although we developed standard cutdowns, the concept was built to thrive in short-form. It performed exceptionally well as quick, high-impact :06 videos.

Owned Social

We extended the idea for National Cookie Day to drive engagement on Cutwater’s owned channels, featuring our own team.

THE PROCESS

For the pitch, I used AI to help create bring to life our concept with a potential look & feel. I uploaded the individual baked products, with the desired photography style.

Having the product at the right angle and the talent with the right amount of mess on her face would have been a time suck to photoshop back in the day.

I was also able to do a time lapse of of their products in AI to show that warm, fresh-baked feeling.