With all the competition from free apps, we needed to show people the benefits of a Weight Watchers (WW) membership. All of our spots featured real members.
Since working on the brand, membership grew from 2.4 million at the end of 2015 to 3.2 million through 2017.
Members were losing 15% more weight on WW’s Beyond the Scale program and what better way to celebrate their success than by throwing a party. We went beyond broadcast to organize Successfest, a night which included a special guest appearance by Ana Gasteyer, non-stop dancing and of course good food. Over 900 members RSVP’d for the event.