Weight Watchers
Category
Experiential, OOH / Print, TV / Video
Agency
DiMassimo Goldstein
CHALLENGE
With all the competition from free apps, we needed to show people the benefits of a Weight Watchers (WW) membership. All of our spots featured real members.
RESULTS
Over the two years working on the brand, membership grew 33%.
Broadcast TV
Times Square
Experiential
Members were losing 15% more weight on WW’s Beyond the Scale program and what better way to celebrate their success than by throwing a party. We went beyond broadcast to organize Successfest, a night which included a special guest appearance by Ana Gasteyer, non-stop dancing and of course good food. Over 900 members RSVP’d for the event.
Team
- CCO: Tom Christmann
- CD: Amy Su
- ACD: Trevor Hickey
- Sr. Art Director: Erica Grau
- Director: Ramaa Mosley
