Overview

In a crowded and competitive coffee category, we focused on promoting San Francisco Bay Coffee’s compostable pods, a unique offering that reflects the brand’s broader values and mission. Every day, 80 million plastic coffee pods end up in landfills. SFBC’s pods don’t.

Partnering with the incredibly talented illustrators, Remus x Kiki, and the fine team over at Psyop, we created a fully integrated campaign spanning CTV, social video, digital banners, bus shelters, bus kings, radio, and EV charging station ads.

RESULTS

National and targeted-market brand lift studies showed 70–80% positive brand sentiment and purchase intent.