National Jewish Health is a pulmonary hospital located in Denver, but ranked #1 nationwide by U.S. News & World Report. They needed a brand awareness campaign targeting potential new patients. Our campaign featured genuine, heartwarming testimonials of real patients and spoke to how NJH helped them get back to breathing easy.
We pitched this spectacular, 3D billboard idea which seemed particularly fitting for a respiratory hospital based in Denver.
Beyond trying to garner new patients, securing monetary donations to further the research efforts of the hospital was also crucial to NJH’s success. This brochure was targeted to prospective donors and highlighted all of NJH’s advancements in respiratory care.