CHALLENGE

POGO, an all-in-one blood glucose monitor, had limited media budgets compared to their competitors. We needed our creative to work harder.

From research, we learned that discretion was really important to our target. Wearing visible CGMs (continuous glucose monitors) announced their diabetes and searching for a clean and private place to test with traditional BGMs (which requires separate test strips and lancets) was a burden. Our launch campaign, You’re good to Pogo, highlighted these pain points in a distinctive and entertaining way.

RESULTS

Initial results have shown massive increases in awareness metrics. Qualified leads from paid traffic increased 8x and branded search increased 5x.

Press Highlights: AdAge, MM+M Online, SHOOT Online