Pogo
Category
Digital, Social Content, TV / Video
Agency
Cutwater
CHALLENGE
POGO, is an all-in-one automatic blood glucose monitor. From research, we learned that discretion was really important to our target. Wearing visible CGMs (continuous glucose monitors) announced their diabetes and searching for a clean and private place to test with traditional BGMs (which requires separate test strips and lancets) was a burden. Our launch campaign, You’re good to Pogo, highlighted these pain points in a distinctive and entertaining way.
RESULTS
Qualified leads from paid traffic increased 8x and branded search increased 5x.
Press Highlights: AdAge, MM+M Online, SHOOT Online
STREAMING AND SOCIAL VIDEO
OWNED AND PAID SOCIAL
In addition to cut downs, we pushed the discretion message in stills and also had fun with organic content that played into the creative concepts.
Team
- CCO: Chuck McBride
- Creative Lead: Amy Su
- CD / Writer: Ray Connolly
- Copywriter: Mike Ennen
- Sr. Art Director: Alex Ebright
- Director: Hank Perlman
