CHALLENGE

Pogo is an all-in-one, automatic blood glucose monitor. Our research revealed that discretion matters deeply to our audience. Their options have been visible CGMs (continuous glucose monitors), which publicly announced their diabetes, or traditional BGMs, which require separate test strips and lancets and warrant finding a clean, private place to test.

Our launch campaign, You’re Good to Pogo, highlighted these pain points in a distinctive and entertaining way.

RESULTS

Qualified leads from paid traffic increased 8x and branded search increased 5x.
Press Highlights: AdAge, MM+M Online, SHOOT Online
Awards: Clio Health Shortlist, MM+M Gold, MedTech Breakthrough Award