Oinkies

Agency

Cutwater

CHALLENGE

After going through a rebrand, Oinkies wanted to increase awareness in an extremely crowded category through a paid social campaign. We needed to capture people’s attention by highlighting how these treats are full of real, meaty ingredients.

Seeing as our feeds are filled with cute pets and home chefs, we decided to make the pets, the chefs. Oinkies is the real meaty treat your dog would make.

SOCIAL VIDEO

CTV

We initially captured the content vertically, for social. Six months later, we were asked to expand the campaign into connected TV and made the original content work in a horizontal format. We also took the opportunity to optimize the creative with more budget, adding voices to the dogs to help push our real meaty message.