CHALLENGE

After going through a rebrand, Oinkies wanted to dip their toes into paid social with a campaign that would increase awareness. But the dog treat category is extremely competitive and crowded. We needed to get people to pause the doomscrolling with content that would capture people’s attention while highlighting these real meaty treats.

Seeing as our feeds are filled with cute pets and home chefs, we decided to make the pets, the chefs. Oinkies is the real meaty treat your dog would make.