Hartz
Category
Agency
Cutwater
I’ve led paid social campaigns across multiple Hartz brands, creating scroll-stopping creative built for the platform and designed to entertain as much as it sells. Knowing consumers can spot an ad instantly, the work is not only rooted in a strategic idea, but it prioritizes authenticity and engagement, resulting in click-through and video completion rates that have exceeded goals.
OINKIES
After going through a rebrand, Oinkies wanted to increase awareness in an extremely crowded category. We needed to capture people’s attention by highlighting how these treats are full of real, meaty ingredients.
Seeing as our feeds are filled with cute pets and home chefs, we decided to make the pets, the chefs. Oinkies is the real meaty treat your dog would make.
COMFITABLES
From dog treats to dog diapers…there’s a stigma around dogs wearing diapers, despite incontinence being a common reason pets are returned to shelters. We set out to break that perception by normalizing diapers as a source of freedom and relief for both owners and dogs. It’s a solution that can literally save lives. We did this by leaning into a universal truth we can all relate to: we all have a pee face.
Team
- CCO: Chuck McBride
- Creative Director: Amy Su
- Co-CD / Comfitables: Teddy Miller
- Art Director: Emma Shepler
- Copywriter: Mike Ennen
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