Moneygram

Agency

Cutwater

CHALLENGE

As the primary sponsor of the Haas F1 Team, MoneyGram wanted to kick off the new season with a campaign that resonated with their obsessive F1 fanbase. We leaned into what made the partnership unstoppable: relentless innovation, advanced technology, and breakneck speed.

Inspired by Saul Bass’ Grand Prix titles and directed by a seasoned F1 filmmaker, the spot ran across connected TV and social channels.