Moneygram
Category
TV / Video
Agency
Cutwater
CHALLENGE
Moneygram is the lead sponsor of the Haas F1 Team. To kickoff the new season, we didn’t want to just speak to current F1 fans. We needed to show the world the synergies of this partnership—innovation, technology and speed.
We took inspiration from Saul Bass’ Grand Prix opening titles and worked with a seasoned F1 director to bring this spot to life. The video spanned channels from connected TV to social.
VIDEO
Team
- CCO: Chuck McBride
- Creative Lead: Amy Su
- Freelance CD / Writer: Micky Coyne
- Sr. Art Director: Lexi Lanzi
- Sr. Designer: Patrick Nelson
- Director: Jacques Salmon
