Lunchables
Category
Experiential, OOH, Print, TV / Video
Agency
McGarryBowen
Lunchables introduced fruit to their product line and we were tasked with announcing the news in a big way. From high-impact print to TV to lenticular bus shelters to nine screens in NYC Times Square perfectly coordinated with one another, our fully integrated campaign was a huge success. Sales increased 7% YOY.
PRESS
AdAge
Print / OOH
Case Study
TV
Team
- CDs: Jeremy Smallwood, Pam Mufson
- ACD / Art: Amy Su
- ACD / Copy: Katie Bero
- Photographer: Tony D'Orio
- Director: Sean Meehan
