Zyrtec

Category

Social Content, TV / Video

CHALLENGE

We wanted to build Zyrtec’s social following by engaging the social community. We asked allergy sufferers to shed a light on their kinda gross behavior by staging a Zyrtec #Muddlevention with an array of shareable gifs, posts, videos and vines (back when vines were a thing).

RESULTS

Our social added 5000+ new facebook followers, increased our twitter following 40% and achieved over 450,000 engagements.

SOCIAL POSTS

SOCIAL POSTS: VIDEO

GIPHY

CASE STUDY

Team

  • GCD: Howard Lenn
  • CD: Winnie Chang
  • ACD: Amy Su
  • ACD / Writers: Lesley Coleman, Emily Frankfurt
Portfolio