Shutterstock

Category

Digital, Print, Social Content, TV / Video

Agency

DiMassimo Goldstein

CHALLENGE

We needed to change the world’s perception of the word “stock.” Our campaign, “It’s not stock. It’s Shutterstock.” set out to do that. Our fully integrated campaign included everything from banners to print to landing pages to social content. The Fyrestock video became a viral sensation with over 2 million views in 2 weeks.

AWARDS

Fyrestock Video: One Show Merit; D&AD Wood Pencil Winner; Webby Winner: Social, Best Use of Video; Shorty Awards: Bronze, Audience Award; NYF Advertising Awards: Finalist; Gold Telly Winner: Branded Content General: Viral; AICP Gold, Social Video

PRESS

Fyre Festival:Over 100+ pieces of press coverage domestically and internationally from AdWeek, Wall Street Journal, DesignTaxi, Conde Nast Traveller India, Vanity Fair France, Campaign Asia, Campaign Turkey, B9 Brazil, and MMR Russia. Imgur thinks we won the Super Bowl even though our video didn’t even run during the big game. NYSE¬†gets in on the conversation.
Stranger Things:
Editor’s Choice on Creativity
Moon Landing: AdAge, The Drum

Print / Digital Display

Social Content

Landing Page / Email

Culture-Jacking Social

Team

  • CCO: Tom Christmann
  • CD Lead: Amy Su
  • CDs: Marta Ibarrondo, Paul Fix
  • ACDs: Chris Martin, Trevor Hickey
  • Sr. Creatives: Dan Kalmus, Katie Renfroe
Portfolio