Affinity Federal Credit Union


Digital, Social Content, TV / Video


DiMassimo Goldstein


Few people know there’s an alternative to banking with the fat cats. Affinity is a Federal Credit Union with all the benefits of a bank without the bank. To demonstrate this, we conducted an experiment that took an unexpected turn. The project included TV, social video and landing page design.

TV / Social Video

Landing Page

Landing Page Videos

We captured some extra footage for bonus videos on the landing page. Our real people cast fighting back (they did not know they were going to get creamed by dodgeballs) and the best shots from our fat cats which included a half-time show tumblr and martial artist.


  • CCO: Tom Christmann
  • ACD: Amy Su
  • Sr. CW: Trevor Hickey
  • Erica Grau: Art Director