Few people know there’s an alternative to banking with the fat cats. Affinity is a Federal Credit Union with all the benefits of a bank without the bank. To demonstrate this, we conducted an experiment that took an unexpected turn. The project included TV, social video and landing page design.
We captured some extra footage for bonus videos on the landing page. Our real people cast fighting back (they did not know they were going to get creamed by dodgeballs) and the best shots from our fat cats which included a half-time show tumblr and martial artist.