I was responsible for the national OOH portion of two different ‘Tonight I’ll be Eating’ campaigns. The comprehensive buy was in 9 cities and included a square domination, bus wraps, train wraps, triptychs, digital OOH boards, bulletins and bus shelters.

We wanted people to support local restaurants, so made sure the creative felt truly bespoke and contextual to the location. This involved lots of planning in advance, mapping out visuals, suggesting contextual lines based on placement, overseeing post-production, and collaborating closely with Uber Eats’ in-house team along the way.