There’s a perception that better-for-you cookies can’t taste delicious but that’s not the case with Sweet Loren’s cookies. Their plant-based, gluten-free, allergen-free cookies are so good, they might even make you blurt out an expletive.

We pitched the “You’ll Swear By Them” new business concept and the brand immediately bought into it and fast-tracked the campaign to production. The work was designed to cut through a category dominated by overly sweet, nostalgic brands like Pillsbury and Nestlé, striking a tone that felt bold, modern, and uniquely Sweet Loren’s.