Millions of people lost their jobs due to the pandemic. It was important to provide inspiration and hope. We wanted to show how the LinkedIn community can help, you just need to take the first step. We created a hero :60, a national broadcast :30 and social :15 cut downs.

12 months later, people prepared to return to the workplace with anxiety, excitement, confusion and lots of questions.

Our campaign, which included LinkedIn’s first Tik Tok ad, spoke to the many questions racing through everyone’s minds. We wanted to demonstrate how the platform was not just for searching jobs and announcing new positions, but also for engaging conversations.

The OOH featured actual conversations and comments posted on LinkedIn and our strategic media buy, which included a station domination of the WTC Oculus, reached our target with relevant, contextual questions.