Weight Watchers members were losing 15% more weight on the Beyond the Scale program and what better way to celebrate their success than by throwing a party. We went beyond broadcast to organize Successfest, a night which included a special guest appearance by Ana Gasteyer, non-stop dancing and of course good food. Over 900 members RSVP’d for the event.

Yes there’s such a thing called CatCon. And we showed up. Working closely with the CatCon events team, we directed the design of the booth and determined the activities that would draw the crowd including the opportunity to get face painted to match your cat. It was a success, drawing the longest lines at the event.

To launch our new campaign, we constructed an installation Affinity employees could help create at their annual corporate event, demonstrating their strong community. The string symbolized their values and the negative space formed their tagline, Belong to Something Better.

We came up with a campaign idea for AVON, “It’s on with AVON” which captured the empowering nature of the people behind the brand—the sales people. Our campaign lines were used for their annual RepFest, creating selfie opportunities for the thousands of reps who attended this national conference. Here’s a sampling of the social buzz.