EXPERIENCE

I’ve led high-performing creative across multiple channels including video (broadcast & CTV), paid and organic social, digital, campaign websites and out-of-home. Some project results are confidential but I am available to discuss directly—email me at amyjsu@gmail.com.

CREATIVE DIRECTOR
Cutwater Ad Agency | San Francisco | 2023-Present
• Lead creative day-to-day for current clients including Hartz Pet Brands, Walden University, Sweet Loren’s Cookies, SF Bay Coffee and past clients MoneyGram and KQED.
• Deliver high-performing, on-strategy campaigns across platforms.
• Guide and mentor a team of up to seven creatives, fostering growth and collaboration.

CONTRACT CREATIVE LEAD / ART & DESIGN
Meta | Remote | Aug 2021-Dec 2022
Small Business Marketing, Central Economic Impact
• Served as global design consultant for campaigns supporting diverse-owned small businesses (#BuyBlack Friday, Make it with Pride).
• Developed brand guidelines and digital assets for social, email, and landing pages.
• Collaborated with cross-functional teams and guided external agencies to ensure creative is on-brand.

FREELANCE CREATIVE / ART & DESIGN
215 McCann, Special US | Remote | Oct 2019-Aug 2021
• Worked with agencies including 215 McCann (6+ months) on two LinkedIn campaign initiatives and influencer-driven content.
• At Special Group (7+ months) owned the national OOH portion of the UberEats campaign and developed promotional campaigns for retail partnerships.

CREATIVE DIRECTOR
Dimassimo Goldstein | New York City | 2015-2019
• Led performance-driven creative for Shutterstock, Weight Watchers, The Bronx Zoo, and Affinity Federal Credit Union.
• Oversaw the full creative lifecycle, from strategy through production, delivering measurable results across digital and offline channels.
• Managed and inspired multiple junior teams to produce their best work. The Shutterstock campaign earned industry recognition and press.

ACD / SR. ART DIRECTOR
J. Walter Thompson | New York City | 2013-2015
Conceptualized and executed social and offline creative campaigns for clients including Zyrtec, Tylenol, Lean Cuisine, and Stouffer’s, delivering cohesive, cross-platform creative.

EARLIER EXPERIENCE
Sr. Art Director, Art Director and Jr. Art Director roles at leading agencies including McGarry Bowen, Digitas, FCB and EuroRSCG. Also previously worked as a Media Planner at Starcom Mediavest Group before becoming a creative. Ask me how I made the switch.