EXPERIENCE

CREATIVE DIRECTOR
Cutwater Ad Agency | San Francisco | 2023-Present
• Develop integrated brand campaigns that drive measurable business growth, including year-over-year double digit percentage increase in enrollment for Walden University; double-digit percentage increase in sales of Hartz Comfitables Diapers on Chewy and Amazon versus five weeks pre-campaign; and significant lifts in awareness, sales, and household penetration for Sweet Loren’s
• Lead creative day-to-day campaign development from concept through execution across broadcast, CTV, paid and organic social, digital, OOH, and experiential for brands across multiple industries
• Stay current with evolving creative technologies, specifically AI-powered tools, to efficiently and effectively bring concepts to life across both static and motion content
• Manage, mentor and inspire a team of up to 7 creatives, both writers and art directors. Conduct 1:1s and nurture career growth through ongoing feedback and mentorship.
• Helped secure new business wins including San Francisco Bay Coffee, LG, KQED, Sweet Loren’s, Walden University, and MoneyGram by leading creative strategy, campaign development, and pitch presentations in partnership with the CCO

CREATIVE LEAD / Art & Design
Meta | San Francisco | Contract via TekSystems | 2021-2022
Small Business Marketing, Central Economic Impact Team
• Served as part of a two-person creative team reporting directly to the Marketing Managers on the Global Small Business Marketing, Central Economic Impact Team.
• Created a visual identity and logo for Facebook’s second annual Buy Black Friday campaign, supporting Black-owned small businesses. Oversaw its implementation across internal, regional, and global teams. Provided design guidance for the live show, out-of-home, and a pop-up activation in Los Angeles
• Presented creative to senior stakeholders, earning alignment across teams. Guided external agencies on upholding brand consistency across all content
• Designed assets to drive small business engagement on Facebook and Instagram shops, including Canva social media templates, a digital holiday shopping guide, and landing pages

FREELANCE CREATIVE / Art & Design
215 McCann, Special US | Remote | 2019-2021
• At 215 McCann (6+ months), developed and executed integrated LinkedIn campaigns that tapped into cultural shifts around the pandemic, job search, and the return to office.
• At Special Group (7+ months), owned the national OOH portion of the Uber Eats campaign and developed promotional campaigns for retail partnerships

CREATIVE DIRECTOR
Dimassimo Goldstein | New York City | 2015-2019
• Led performance-driven campaigns for brands including Shutterstock (global), Bronx Zoo, Weight Watchers, National Jewish Health, Affinity Federal Credit Union, Avon, and Ideal Image MedSpa.
• Developed creative that supported Weight Watchers’ business growth, contributing to a 33% increase in membership over two years
• Earned creative industry awards for Shutterstock “Fyrestock” social video which generated 2 million views in under 2 weeks; received global PR and industry recognition for our culture driven videos
• Oversaw all phases of creative development, from concept and design through selling and production, ensuring quality and craft along the way
• Managed and mentored 3-4 creative teams, fostering a culture of collaboration and supporting professional growth
• Worked closely with cross-functional partners, including strategy on brief insights, and project managers on timelines and team workloads

ACD / SR. ART DIRECTOR
J. Walter Thompson | New York City | 2013-2015
• Created integrated campaigns for brands including Zyrtec, Lean Cuisine, Stouffer’s, Tylenol, Berocca and Art Director’s Club
• Developed Zyrtec’s “Stage a Muddlevention” campaign, generating over 450,000 engagements and 5K new Facebook followers

EARLIER EXPERIENCE
Sr. Art Director, Art Director, and Jr. Art Director roles at leading agencies including McGarry Bowen, Digitas, FCB, and Havas. Also previously worked as a Media Planner at Starcom Mediavest Group before becoming a creative. Ask me how I made the switch.