Lunchables

Category

Activation, OOH, Print, TV / Video

Agency

McGarryBowen

CHALLENGE

Lunchables introduced fruit to their product line and we were tasked with announcing the news in a big way. From high-impact print to TV to lenticular bus shelters to nine screens in NYC Times Square perfectly coordinated with one another, our fully integrated campaign was a huge success. Sales increased 7% YOY.

PRESS

AdAge

Print / OOH

Case Study

TV

High-Impact Print

Team

  • CDs: Jeremy Smallwood, Pam Mufson
  • ACD / Art: Amy Su
  • ACD / Copy: Katie Bero
  • Photographer: Tony D'Orio
  • Director: Sean Meehan
Portfolio