CHALLENGE

We needed to drive attendance for the zoo’s newest event, Boogie Down at the Bronx Zoo, a celebration of everything that makes the Bronx the one and only Boogie Down Borough.

To announce the event we featured legendary artists speaking about their favorite zoo memories as they rode up to the zoo in style. Collaborating closely with the zoo’s in-house creative team, we created an integrated campaign that included a social content video series, a Union Square Domination featuring commissioned graffiti art and even driving the eye-catching cab around Manhattan as a mobile billboard.

RESULTS

Ticket sales increased 9% YOY.