Bronx Zoo: Boogie Down

Category

Digital, OOH, Social Content, TV / Video

CHALLENGE

We needed to draw awareness for the zoo’s new event, Boogie Down at the Bronx Zoo, a celebration of everything that makes the Bronx the one and only Boogie Down Borough including live street art demos, breakdancing and rap performances.

To announce the event we featured legendary artists speaking about their favorite zoo memories as they rode up to the zoo in style. Our integrated campaign included a social content video series, a Union Square Domination featuring commissioned graffiti art and even driving the eye-catching cab around Manhattan as a mobile billboard.

RESULTS

Ticket sales increased 9% YOY.

Social Video: Teaser

Social Videos

Subway Domination

Social Buzz

Team

  • CCO: Tom Christmann
  • CDs: Amy Su, Marta Ibarrondo
  • ACD: Trevor Hickey
  • Sr. AD: Katheryn Renfroe
Portfolio