ADC: Portfolio Night

Category

Digital, Social Content, TV / Video

Agency

J. Walter Thompson

CHALLENGE

We were tasked with coming up with a promo video for Art Directors Club’s Portfolio Night. We came up with 27. The videos highlighted the futile email attempts junior creatives make trying to get noticed by the best in the biz. Portfolio Night is an opportunity to meet Creative Directors in person. We created one for each CD participating to share on their social channels and help promote the event.

We also created gifs and a surprise Mailer-Daemon bounce-back reply to anyone who actually attempts to email the address planted in the videos.

RESULTS

The event was sold out in 24 hours and more than 160 young creatives attended.

PRESS

Editor’s Choice on Creativity, DesignTaxi, LBB

Social Videos

Social Video Gifs

Easter Egg

Team

  • ECD: Frederic Bonn
  • ACD: Amy Su
  • ACD: Emily Frankfurt
Portfolio